Foreword By The Editor
This article by Mike Enutrof is all about video marketing, or more specifically, YouTube marketing. If you haven’t gotten into video marketing yet maybe some of the figures you’ll read in his article will make you think it’s about time you did. They really are nothing short of incredible! To follow up your reading, why not click on the links in Mike’s resource box (About The Author).
Mike Alexander
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The YouTube Phenomenon
- Image via Wikipedia
Five years ago, if someone had told me that I’d be making a couple of thousand dollars a month with my online businesses using YouTube, I would have laughed in their face! Well, it’s happening and now—and I know why. If a picture says a thousand words then what does a three minute video say? A billion?
Alexa Reports
Alexa.com is a company that tracks a website’s popularity on the Internet. In November 2009, nearly 74 million users looked at over 1.1 billion videos! As of November 15th, 2009 a recent YouTube press release stated that twenty hours of videos are being uploaded every second. According to Alexa.com, YouTube is ranked the 4th most popular site on the internet globally, coming in behind only Facebook, Yahoo and the eight hundred pound guerrilla in the room, Google.
Now this is what really blows me away. Alexa estimates that there are 360,985,492 global Internet users. They tell us that 20.5% of these users visited YouTube over a three month period, 23.7% of them from the USA alone. What does this mean? Lets do the math. 360,985,492 global Internet users; 20.5% of them visit Youtube; 360,985,492 users x 20.5% visits = 74,002,026 people! Anywhere you have over 74 million people doing anything, that’s a marketplace. That’s seventy four million reasons to learn how to dominate YouTube.
How Modern Internet Marketers Use YouTube
The most important thing I can do is teach you how successful Internet marketers play on YouTube generating thousands of dollars each and every month, through short (three minute) videos. The reason? From the numbers, we see that people prefer video research for entertainment, planning trips, before making purchases or just about anything else you can think of.
If you have not done videos, you are leaving thousands of dollars per month on the table. A word of caution though: YouTube marketing works only if you are using ‘attraction marketing‘!
By combining attraction marketing with video marketing we are combining the two most powerful promotional tools available. People want to do business with people they know and trust. Either of these two things missing and you fail. Video allows people to see who we are. Hear how we talk. Feel a connection with somebody that can really help them solve a problem or challenge. Other media, with the exception of TV, cannot do all of these things.
A Comparison
Thought about advertising on TV? Just call your local cable station. $650 to have them to shoot a video. Then $25 or more per commercial they show. Now consider, how many channels are there on your cable box? One hundred, two hundred, five hundred or more channels if you have satellite TV. How much would it cost to run one TV spot on each channel per day?
So why do I like YouTube so much? It’s free. Now that’s the type of marketing I like to do. Doesn’t cost a nickel. Doesn’t cost a dime.
About The Author
We scoured every corner of the Internet to find everything you ever wanted to know about Internet Marketing. Here is the absolute best information for a successful Fortune High Tech Marketing business.
Youtube is my favortie site to visit aside from facebook. most of the time i watched movie trailers and music videos on it.